Abstract

The purpose of this research is to further examine the role and strategy of universities in building legal awareness of Muslim consumers on the importance of halal product guarantees both related to food, beverages, used goods and other products, so that Muslim consumers feel safe and comfortable in utilizing/consuming the products needed both imported and exported to other regions/countries. In this research, the author uses a qualitative approach that emphasizes the importance of developing and compiling theories that are always rooted in inductive-empirical thinking. Regarding data collection techniques, the author used participant observation, interviews, and secondary data searches. The role of Indonesian and Malaysian Universities in building legal awareness of halal product guarantees, currently focuses on education and training, research and development, and collaboration with government and industry. For the strategies used, the two countries, namely Malaysia and Indonesia, have differences in application. The strategy used by Malaysia is more about strengthening halal legal awareness through a multidisciplinary approach, stronger collaboration with industry, and mature halal infrastructure. Meanwhile, the strategy used by Indonesia at this time is still focused on counseling and socialization, cooperation with the Halal Product Guarantee Agency (BPJPH), and the development of halal infrastructure.

References

Adham, Khairul Akmaliah, Alina Abdul Rahim, Nur Sa’adah Muhamad, Adlin Masood and Mohd Fuaad Said, ‘Evolution of the Malaysian Halal Certification System: The Viable System Model as the Diagnostic Framework’, Jurnal Pengurusan, 66 (2022), 29–40 <https://doi.org/10.17576/pengurusan-2022-66-03>

Bahara, Rizal, Muhammad Nur Aidi, Khaswar Syamsu, Euis Sunarti, Anuraga Jayanegara and Marco Tieman, ‘Global Research Trends on Halal Food SMEs: A Bibliometric Analysis’, Journal of Islamic Marketing, 16 (2025), 2641–78 <https://doi.org/10.1108/JIMA-08-2024-0349>

Bahrudin, Muh, Muhammad Iqbal, Ghina Ulfa Saefurrohman and John Walsh, ‘Halal Food Industry: Reinforcing the Halal Product Assurance Organizing Body (Bpjph) in the Development of the Among Urban Muslim Community in Indonesia’, Akademika : Jurnal Pemikiran Islam, 29 (2024), 61 <https://doi.org/10.32332/akademika.v29i1.9039>

Charismana, Dian Satria, Heri Retnawati and Happri Novriza Setya Dhewantoro, ‘Motivasi Belajar Dan Prestasi Belajar Pada Mata Pelajaran Ppkn Di Indonesia: Kajian Analisis Meta’, Bhineka Tunggal Ika: Kajian Teori Dan Praktik Pendidikan PKn, 9 (2022), 99–113 <https://doi.org/10.36706/jbti.v9i2.18333>

Dede Al Mustaqim, ‘SERTIFIKASI HALAL SEBAGAI BENTUK PERLINDUNGAN KONSUMEN MUSLIM: ANALISIS MAQASHID SYARIAH DAN HUKUM POSITIF’, AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1 (2023), 54–67 <https://doi.org/10.61553/abjoiec.v1i2.26>

Fianto, Bayu Arie, Faradilah Putri Fauzi, Noven Suprayogi, Dian Filianti, Christopher Gan and Ade Intan Ismi Nur Anisha, ‘Factors Influencing Behavior Intention to Obtain Halal Certificate: Study on MSMEs in Indonesia and Malaysia’, Journal of Islamic Marketing, 2025 <https://doi.org/10.1108/JIMA-09-2024-0446>

Hashim, Noor Haslihsa, Nitty Hirawaty Kamarulzaman, Suhaimi Ab Rahman and Mohhidin Othman, ‘Relationship Between Awareness, Knowledge, and Attitude of Behavioural Intention Towards Halal Jobs among Malaysian Muslim University Students’, 2020 <https://api.semanticscholar.org/CorpusID:237427165>

Hulwati, Hulwati, Abdi Fadhlan, Mat Noor Mat Zein, Slamet Mujiono, Muhammad Dhiya Ulhaq and Chindy Wulandari, ‘Navigating Halal Certification Standards: A Comparative Analysis Of The Food Industry In Indonesia And Malaysia’, Journal of Fatwa Management and Research, 30 (2025), 1–22 <https://doi.org/10.33102/jfatwa.vol30no1.619>

Ikhsanto, Miftah Adhi, ‘Analisis Ekonomi Politik Sertifikasi Halal Oleh Majelis Ulama Indonesia.’, Jurnal Kebijakan & Administrasi Politik, 3 (2021), 2019–22

Juliana, Juliana, Relly Revinda, Rumaisah Azizah Al Adawiyah, Firman Manne, Abdurrauf Umar and Ahamad Muhammad Oroji, ‘Opportunities and Challenges of Halal Certification in Micro, Small and Medium Food Enterprises (MSMEs) in Bandung’, Jurnal Kajian Peradaban Islam, 7 (2024), 153–60 <https://doi.org/10.47076/jkpis.v7i2.228>

PAGAYA, Joseph, Syarifah ZA ALAYDRUS, Cecilia A SEUMAHU, Melda YUNITA, Ritha TAHITU and Morgan OHIWAL, ‘Isolation and Characterization of Bioplastic-Degrading Bacteria from Nutmeg Plantation Land’, Notulae Scientia Biologicae, 17 (2025), 12363 <https://doi.org/10.55779/nsb17212363>

Ramadanti, Erfiani and Zuhairansyah Arifin, ‘Strategi Peningkatan Kemampuan Membaca Permulaan Melalui Media Kartu Bergambar Bagi Anak Usia Dini Dalam Bingkai Islami Dan Perspektif Pakar Pendidikan’, KINDERGARTEN: Journal of Islamic Early Childhood Education, 4 (2021), 173–87

Razak, Muhammad Nur Fitri, Kavitha Balakrishnan and Rosmiza Bidin, ‘Emerging Influential Factors in Malaysia’s Halal Industry Development Ecosystem: A Story from Systematic Literature Review and Bibliometric Study’, Pertanika Journal of Social Sciences and Humanities, 33 (2025), 275–99 <https://doi.org/10.47836/pjssh.33.1.13>

Suyantiningsih, Tri, Askar Garad, Muhamad Sophian and Muhammad Agung Wibowo, ‘Comparison between Universities in Indonesia and Malaysia: World-Class College Ranking Perspectives’, Journal of Education and Learning (EduLearn), 17 (2023), 249–61 <https://doi.org/10.11591/edulearn.v17i2.20633>

Zulkefli, Mohd Ikhwan Izzat, Mohd Nuri Al-Amin Endut and Muhammad Ridhuan Tony Lim Abdullah, ‘Exploring Factors Affecting the Sustainability of Islamic Affairs in Malaysia: An Interpretive Structural Modeling (ISM) Approach’, International Journal of Sustainable Development and Planning, 19 (2024), 703–13 <https://doi.org/10.18280/ijsdp.190227>